GET A MOVE ON is Dallas' citywide fitness initiative designed to help citizens become more active and fit and to live healthier lives. The program and awareness campaign is aimed at encouraging Dallasites to be active and to move at least 30 minutes every day.

As part of its mission, GET A MOVE ON is conducting the following community activities:

• A pilot program and curriculum with school districts to give elementary school students a pedometer and the tools to use it.

• An awareness campaign, including public service announcements, t-shirts and bumper stickers, etc. encouraging people to incorporate thirty minutes of movement into everyday life.

• Encouraging local companies and organizations to develop and support their own customized corporate wellness program.

• Supporting and cross-promoting existing events in Dallas throughout the year, including citywide runs and walks, and the city's park and recreational amenities.

• Cooperating with local government bodies and school districts to encourage and influence policy decisions that promote healthy living, eating and exercise.

The YMCA of Metropolitan Dallas is leading GET A MOVE ON as one of fourteen cities in the United States selected by the national YMCA organization to participate in a pilot program, "Activate America," to raise awareness of fitness and health in communities.

There are three local strategies that will remain the major focus of GET A Move On.

1. Increase community visibility of concerns about Healthy Lifestyles
   A premier PR firm has conducted an all-day branding session with coalition members to focus our message, define our brand and develop key messages/logos for the coalition. A committee member has worked with local TV stations and the Ad Council to submit for circulation the HSS ads with the Activate America logo. These are currently being aired.

2. Create a program partnership using existing resources to impact a target population. Currently the YMCA and Childrens' Medical Center conducts a community awareness program and media initiative to educate school age children on concerns about water safety. Using this as a model, we are working to schedule classroom time for all DISD students in a specific class level (ie: third grade) two times each year. One classroom setting will focus on Healthy Lifestyles and the other on water safety awareness. See the attached program premise.

3. Attach our brand to similar causes that support mutual concerns to expand our community recognition. A local coalition of political, community and corporate leaders are working to expand a significant segment of a regional bike trail. The YAA logo has been attached to the materials and is listed as a supporter.